Danh Nguyen Case you

 Danh Nguyen Case you Essay

п»їDanh Duc Nguyen

ID#: 50137066

Answers for Key 1: A Healthy Image

1) What are the image issues in such a case?

There are a couple of main graphic issues in such a case.

The first one is additionally a general image issue of any wellness organization. Is it doesn't development in trust and assured feeling of patients when they get the services coming from hospitals or clinics. The factor containing the strongest impact on patients' trust is definitely nurse. Nurse can even stand for for the of a clinic because when patients enter a clinic, the treatment, responsibility, and friendliness presented from nursing staff really take an important role in raising the image of this hospital in the eyes of patients and in many cases their families and friends. No one wants to receive an unperceptive care by nurses, in particular when they are having some health issues. Therefore , how to build and boost the trust and confident feeling of people and their families/friends by concentrating on the nurse aspect, is actually a key issue in image advancement not only St Margaret's General Hospital, although also all the health organizations. The second photo issue Jane Wilson needs to deal with is the image similarity among hospitals. In other words, there isn't much big difference in photo between St . Margaret's Standard Hospital as well as its regional opponents because all of them provide the same services just like heart attention or tumor treatment. This issue is much worse than the first one since St . Margaret's General Hospital's rivals have good competitors positive aspects like unique physicians or perhaps high level of reputation. Hence, how to make St Margaret's General Hospital picture to be different from its competitors is really a hard question. Addititionally there is an issue coming from the name " Margaret” which could affect within the hospital image. This issue will be analyzed deeply in the next problem.

2) Exactly what are the brand-name issues? Should the brand name end up being changed? In the event that so , about what? The name brand issue is the fact it is out of way of a open public...


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