Tom's Colour pallette

 Tom’s Colour pallette Research Conventional paper

Analysis  of  Tom's  Palette  Branding  &  Marketing  Strategy

MKTG information - Promoting

Academic Year 2011 -- 2012 Term 1

Tom's  Palette

Promoting Final Report

Prepared By: Cindy Suselo Cintya Setiani Hutama Karen Leticia Mario Renaldo Maria Angelica Siborutorop

MKTG 101 – Marketing Last Report

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Analysis  of  Tom's  Palette  Branding  &  Marketing  Strategy Introduction Tom's � Colour scheme � can be � a � home made � snow � cream � shop � located � in � Shaw � Leisure time � Photo gallery. � Though � that � provides � recently been � operating � since � Sept � june 2006, � Tom's � Palette � does � not � have � any kind of � divisions. � Nevertheless , � that gains a substantial popularity among people around the region it works. Tom's � Palette � has � a � unique � business � model. � According � to � our � interview � with � the � owner, � Mr. � Chronos � Chan, � the � store � sells � more  than � only � glaciers � cream; � that � offers � encounter. � In � Tom's � Colour pallette, ice cream lovers can choose their particular combination of flavours as well as make an effort some ambitious, exotic tastes such as Wasabi Lime, Dark Swirl (black glutinous grain in coconut) and even Caramelized Onion that could not be found in other ice cream shops. In addition , Mr. Chronos also underlines that � the � store's � vision � is � to � instill � passion � for � ice � cream, � showing � customers � how � ice � creams � are � supposed to preference rather than simply merely offering ice creams.

Market & Consumer Examination Over the years, there is an increasing with regard to ice cream in Singapore. In accordance to Euromonitor, ice cream industry in Singapore is anticipated to grow for 2% continuous value CAGR from 2011 � to � 2015. � This � shows � Singapore's � substantial � potential � to � always be � a � lucrative � marketplace for goodies. Such � level � of � demand � is � mainly � caused � by � Singapore's � hot � and � humid � weather, � whereby � consumers in Singapore often purchase ice cream for its chilling effect. The increasing importance and throw away income as well lead to the rise in overall consumption of ice products as nonprimary consumable merchandise. Moreover, depending on research and relevant previous survey, you will discover two significant trends in Singapore ice cream market. First of all, there is a rise in the demand intended for premium ice cubes creams with innovative flavors, even though traditional, single-flavored glaciers creams stay preferred by some people. Secondly, there are increasing concerns in healthier lifestyle. This is supported by a past survey benefits conducted by Euromonitor, demonstrating that 60 per cent of Singaporeans are concerned about eating healthier food. Consequently, elevating number of people favor healthier range of ice creams with lighter taste and lower excess fat. Competitors Assessment The growth of local selfmade ice-cream outlets in Singapore creates a immediate competition pertaining to Tom's  Palette  in  the  ice  cream  market. The key competitors will be: U. g. d. e. r. t Due � to � its � unique � name � which � means � " cow � tits” � and � the � logo � which in turn � depicts � it is � that means, � Udders � determines a strong brand name and reputation among the public. Udders contains a main shop located in Novena and 3 other twigs located in East Coast, JurongKechil, and Bukit Batok. Udders � is definitely � popular � credited � to � its � one of a kind � liqueur � flavours � this kind of � since � Rum � Raisin � and � Bailey's � & � Bourbon. � In addition , Udders retreats into the café style, exactly where people, especially the youngsters, can enjoy

MKTG tips – Advertising Final Survey

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Examination  of  Tom's  Palette  Branding  &  Marketing  Strategy all their time generally there. It differentiates its pricing based on the flavors. Value for typical flavors can be $3. twenty, premium flavors is $3. 90, connoisseur flavors is $5. 35 per single scoop cup. Island Creamery Island Creamery has two outlets  located  in  Bukit  Timah  and  Great  World  City.  Island  Creamery's � unique local flavours including TehTarik, PulutHitam and Blueberry Tarts possess won the hearts of yummy ice cream lovers in Singapore....


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