Volkswagen: a Drive Down Storage Lane

 Volkswagen: a Drive Down Memory Lane Article

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Volkswagen: a drive down memory space lane

As we hurtle into the new millennium, social professionals are busier than ever determining the impact of a host of environmental forces on customers and the entrepreneurs who provide them. Some experts observe ‘millennial fever' is generating consumer actions in all sorts of interesting methods. Today, people of all ages appear to feel a bit overworked, overstimulated and inundated. While they will hail the benefits of the wired 90s, they are also overwhelmed by breathtaking onrush of the Information Age, with its high-speed modems, cell phones and pagers. The consequence of this ‘millennial fever' can be described as yearning to show back the time, to return to less difficult times. This kind of yearning provides in turn created a massive reminiscence wave to which marketers of all types have reacted by re-creating products and images that help take consumers back to ‘the good old days'. Examples of this kind of flirtations with nostalgia include retro roadsters such as the Porsche Boxter, DaimlerChrysler's PT (personal transportation) Cruiser and the fresh Mini. The singer Aretha Franklin re-recorded ‘Rescue Me' as ‘Deliver Me' for a Pizza Shelter commercial, a current Pepsi commercial rocks for the Rolling Stones' ‘Brown Sugar', while Janis Joplin's rough voice crows, ‘Oh Master, won't you buy me a Mercedes-Benz? ' Maybe no company recieve more riding around the nostalgia trend than Volkswagen. Back in the 1955s, the original Volkswagen Beetle, having its simple, bug-like design, no-frills engineering and economical operation, was the opposite of American bold, chrome-laden gas guzzlers. Although most owners would easily admit that their Beetles were under-powered, noisy, cramped and very cold in the winter, they will saw these kinds of as endearing qualities. Overriding these slight inconveniences, the Beetle was cheap to buy and personal, dependable, easy to fix, entertaining to drive and anything but fancy. During the booming 1960s, require exploded plus the Beetle increased dramatically into an unlikely icon....


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